At a glance
The nominal median for Marketing Managers is $145,770 in Cincinnati versus $134,420 in Columbus, a gap of $11,350 a year.
After the BEA 2024 price adjustment Cincinnati still leads: $152,847 versus $140,800, a gap of $12,047.
Published medians for the occupation, not an offer, take-home pay or a relocation recommendation.
Sources: BLS wages (May 2025) · BEA price parity (2024) · Census ACS (2020–2024) · metro areas, not city limits · How we calculate
Columbus vs. Cincinnati: key measures
For the BLS Marketing Managers classification, this comparison holds the occupation code constant between Columbus and Cincinnati. It pairs reported wage percentiles with regional prices, metro rents and commuting context. The metrics are not job offers, apartment quotes or a complete household budget. The figures describe metropolitan statistical areas, not city limits.
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| Measure | Columbus | Cincinnati |
|---|---|---|
| 10th percentile annual wage (BLS) | $82,950 | $81,070 |
| 25th percentile annual wage (BLS) | $105,770 | $105,280 |
| Annual occupational median (BLS) | $134,420 | $145,770 |
| 75th percentile annual wage (BLS) | $177,650 | $202,190 |
| 90th percentile annual wage (BLS) | $224,440 | $263,930 |
| Price-adjusted median (site calculation) | $140,800 | $152,847 |
| All-items RPP (BEA) | 95.469 | 95.370 |
| Median gross rent / month (ACS) | $1,274 | $1,105 |
| 45+ minute commute share (ACS) | 10.0% | 11.5% |
The price-adjusted wage equals the BLS May 2025 annual occupational median × 100 ÷ the BEA 2024 all-items regional price parity. Census rent, household income and commuting figures are ACS 2020–2024 five-year estimates. They describe different populations and do not determine take-home pay, employment prospects or individual rent. ACS gross rent includes contract rent plus estimated utility and fuel costs.
What changes when location is considered?
Cincinnati leads on published nominal annual median pay by $11,350. Cincinnati leads on the national-price-equivalent median by $12,047. Both measures point to the same higher-paying metro, but the advantage changes in size after adjustment.
These are different lenses: the nominal figures come from BLS, while the adjusted metric uses the 2024 BEA all-items regional price parity (95.5 for Columbus versus 95.4 for Cincinnati). Neither is a prediction of an actual offer.
Columbus has a higher metro-wide ACS monthly median gross rent by $169. The share of workers with one-way trips of at least 45 minutes is 1.5 percentage points higher in Cincinnati.
How Columbus and Cincinnati rank for this occupation
Out of the 74 curated metros with a reported marketing managers median, Columbus ranks 53rd on nominal median pay and 52nd on price-adjusted pay. Cincinnati ranks 37th nominal and 33rd adjusted. The middle adjusted median across all 74 metros is $149,663: Columbus’s ($140,800) is 5.9% below that middle value and Cincinnati’s ($152,847) is 2.1% above it.
Ranks compare published medians for this one occupation. See all 74 metros for marketing managers for the full list.
Pay at each percentile and how common the job is
After the BEA price adjustment, Columbus is higher at 2 of the 5 published percentile levels and Cincinnati at 3. The 90th percentile is 2.7× the 10th in Columbus and 3.3× in Cincinnati; the middle half of wages spans 53% of the median in Columbus and 66% in Cincinnati.
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| Percentile | Columbus adjusted | Cincinnati adjusted | Higher after adjustment |
|---|---|---|---|
| 10th | $86,887 | $85,006 | Columbus |
| 25th | $110,790 | $110,391 | Columbus |
| 50th (median) | $140,800 | $152,847 | Cincinnati |
| 75th | $186,081 | $212,006 | Cincinnati |
| 90th | $235,092 | $276,743 | Cincinnati |
Twelve months of median gross rent equals 11% of the marketing managers median wage in Columbus and 9% in Cincinnati (a lens, not a budget). BLS estimates 2,330 such workers in Columbus and 2,730 in Cincinnati. Per 10,000 commuting workers that is 26.2 versus 28.7, ranking 38th and 31st of 73 metros (middle value 26.6). These are employment estimates, not open vacancies.
A role-specific offer checklist for this comparison
Match the actual work: Marketing manager compensation can vary with leadership scope, employer size and industry. Compare locations with local housing context before interpreting headline wages. Before treating the median difference as a personal salary difference, confirm that both positions share responsibilities, experience requirements and hours, and compare written offers with local rent quotes. The full checklist has the steps.
How reliable are the surrounding housing estimates?
These ACS medians are 2020–2024 five-year metro estimates with published margins of error. Household income covers households, not workers in this occupation.
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| ACS metro context | Columbus | Cincinnati |
|---|---|---|
| Median gross rent (± MOE) | $1,274 ± $9 | $1,105 ± $10 |
| Median household income (± MOE) | $81,945 ± $776 | $81,120 ± $823 |
Neither displayed rent nor income estimate crosses the site’s 30% relative-MOE caution threshold. Sampling uncertainty still applies. The 30% flag is our editorial rule, not a Census certification. See the methodology.
How should I use these figures for a relocation decision?
Start with written offers and real housing quotes, then enter them in the browser-only worksheet. Rent is already part of the price parity, so do not subtract it again from a price-adjusted salary. These comparisons are not placement, tax or financial advice.