At a glance
Median pay for Marketing Managers runs from $105,050 in Little Rock to $231,370 in San Jose across 74 curated metros; the middle value is $145,080.
After the BEA 2024 price adjustment, the top three are San Jose ($209,531), Boston ($197,578), Worcester ($194,376).
These are workforce estimates from published medians, not job offers or expected hiring pay.
Sources: BLS wages (May 2025) · BEA price parity (2024) · Census ACS (2020–2024) · metro areas, not city limits · How we calculate
Marketing Managers salary comparison
Marketing manager compensation can vary with leadership scope, employer size and industry. Compare locations with local housing context before interpreting headline wages. 74 of 75 curated metros have a reported occupation median. The table is sorted by the site-calculated adjusted metric, not by predicted hiring demand.
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| Metropolitan area | Median annual wage | Adjusted median* | Median gross rent / month |
|---|---|---|---|
| San Jose, CA | $231,370 | $209,531 | $2,840 |
| Boston, MA–NH | $213,910 | $197,578 | $2,023 |
| Worcester, MA | $199,280 | $194,376 | $1,426 |
| San Francisco, CA | $220,480 | $190,705 | $2,474 |
| Durham, NC | $175,160 | $179,519 | $1,466 |
| Richmond, VA | $174,130 | $177,942 | $1,447 |
| Denver, CO | $182,470 | $172,496 | $1,874 |
| New York, NY–NJ | $192,840 | $171,317 | $1,830 |
| Raleigh, NC | $167,640 | $170,788 | $1,573 |
| Charlotte, NC–SC | $166,200 | $170,728 | $1,473 |
| Austin, TX | $164,920 | $168,172 | $1,726 |
| Washington, DC–VA–MD–WV | $181,260 | $166,471 | $2,027 |
| Minneapolis, MN–WI | $173,040 | $165,080 | $1,440 |
| Portland, OR–WA | $172,610 | $163,734 | $1,724 |
| Greensboro, NC | $151,880 | $163,549 | $1,093 |
| Atlanta, GA | $163,500 | $163,405 | $1,672 |
| Boise City, ID | $159,930 | $162,545 | $1,487 |
| Philadelphia, PA–NJ–DE–MD | $166,310 | $162,168 | $1,480 |
| Chicago, IL–IN | $165,340 | $159,602 | $1,430 |
| Greenville, SC | $148,480 | $159,211 | $1,150 |
Show all 74 metros with a reported median
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| Metropolitan area | Median annual wage | Adjusted median* | Median gross rent / month |
|---|---|---|---|
| San Jose, CA | $231,370 | $209,531 | $2,840 |
| Boston, MA–NH | $213,910 | $197,578 | $2,023 |
| Worcester, MA | $199,280 | $194,376 | $1,426 |
| San Francisco, CA | $220,480 | $190,705 | $2,474 |
| Durham, NC | $175,160 | $179,519 | $1,466 |
| Richmond, VA | $174,130 | $177,942 | $1,447 |
| Denver, CO | $182,470 | $172,496 | $1,874 |
| New York, NY–NJ | $192,840 | $171,317 | $1,830 |
| Raleigh, NC | $167,640 | $170,788 | $1,573 |
| Charlotte, NC–SC | $166,200 | $170,728 | $1,473 |
| Austin, TX | $164,920 | $168,172 | $1,726 |
| Washington, DC–VA–MD–WV | $181,260 | $166,471 | $2,027 |
| Minneapolis, MN–WI | $173,040 | $165,080 | $1,440 |
| Portland, OR–WA | $172,610 | $163,734 | $1,724 |
| Greensboro, NC | $151,880 | $163,549 | $1,093 |
| Atlanta, GA | $163,500 | $163,405 | $1,672 |
| Boise City, ID | $159,930 | $162,545 | $1,487 |
| Philadelphia, PA–NJ–DE–MD | $166,310 | $162,168 | $1,480 |
| Chicago, IL–IN | $165,340 | $159,602 | $1,430 |
| Greenville, SC | $148,480 | $159,211 | $1,150 |
| Hartford, CT | $163,210 | $158,848 | $1,416 |
| Tampa, FL | $159,990 | $158,579 | $1,628 |
| Virginia Beach, VA–NC | $155,300 | $158,565 | $1,478 |
| Bridgeport, CT | $169,240 | $158,370 | $1,875 |
| Seattle, WA | $175,850 | $158,234 | $2,000 |
| Jacksonville, FL | $156,950 | $157,764 | $1,513 |
| San Diego, CA | $174,840 | $156,265 | $2,246 |
| Houston, TX | $153,030 | $155,157 | $1,430 |
| Albany, NY | $153,580 | $154,249 | $1,280 |
| Rochester, NY | $149,440 | $154,006 | $1,143 |
| Sacramento, CA | $164,270 | $153,998 | $1,819 |
| Allentown, PA–NJ | $153,930 | $153,979 | $1,365 |
| Cincinnati, OH–KY–IN | $145,770 | $152,847 | $1,105 |
| Los Angeles, CA | $171,900 | $151,366 | $2,063 |
| Dallas, TX | $155,460 | $150,800 | $1,614 |
| Buffalo, NY | $144,390 | $150,651 | $1,057 |
| Kansas City, MO–KS | $139,240 | $150,460 | $1,249 |
| Detroit, MI | $149,310 | $148,866 | $1,207 |
| Riverside, CA | $157,670 | $148,128 | $1,846 |
| Des Moines, IA | $135,140 | $147,370 | $1,150 |
| Tulsa, OK | $131,120 | $146,972 | $1,078 |
| Louisville, KY–IN | $136,350 | $146,496 | $1,116 |
| Columbia, SC | $136,930 | $146,196 | $1,193 |
| St. Louis, MO–IL | $137,900 | $145,024 | $1,113 |
| Oklahoma City, OK | $130,510 | $144,357 | $1,124 |
| Indianapolis, IN | $137,980 | $144,186 | $1,191 |
| Memphis, TN–MS–AR | $132,540 | $143,785 | $1,220 |
| Madison, WI | $138,270 | $142,126 | $1,354 |
| Birmingham, AL | $130,160 | $142,028 | $1,172 |
| Knoxville, TN | $131,040 | $141,559 | $1,145 |
| Orlando, FL | $143,220 | $141,218 | $1,760 |
| Columbus, OH | $134,420 | $140,800 | $1,274 |
| Nashville, TN | $135,370 | $140,516 | $1,528 |
| San Antonio, TX | $131,800 | $139,153 | $1,363 |
| Salt Lake City, UT | $139,830 | $138,627 | $1,583 |
| Cleveland, OH | $129,300 | $137,666 | $1,050 |
| Charleston, SC | $138,790 | $137,468 | $1,605 |
| Fresno, CA | $139,990 | $137,033 | $1,392 |
| New Orleans, LA | $126,740 | $136,873 | $1,217 |
| Grand Rapids, MI | $128,900 | $134,909 | $1,202 |
| Milwaukee, WI | $130,700 | $134,830 | $1,139 |
| Pittsburgh, PA | $127,590 | $134,772 | $1,053 |
| Baltimore, MD | $140,180 | $134,160 | $1,611 |
| Tucson, AZ | $129,570 | $133,721 | $1,212 |
| Phoenix, AZ | $132,580 | $128,325 | $1,702 |
| Dayton, OH | $117,250 | $126,491 | $1,039 |
| Baton Rouge, LA | $113,800 | $125,358 | $1,135 |
| North Port, FL | $128,320 | $125,292 | $1,747 |
| Albuquerque, NM | $119,180 | $124,736 | $1,156 |
| Omaha, NE–IA | $112,870 | $122,804 | $1,192 |
| Miami, FL | $135,870 | $119,022 | $1,869 |
| Little Rock, AR | $105,050 | $117,553 | $1,055 |
| Urban Honolulu, HI | $118,180 | $106,506 | $2,083 |
| Las Vegas, NV | $106,090 | $105,862 | $1,626 |
The table shows the 20 highest adjusted medians; the full list of 74 metros is expandable above. The price-adjusted wage equals the BLS May 2025 annual occupational median × 100 ÷ the BEA 2024 all-items regional price parity. Census rent, household income and commuting figures are ACS 2020–2024 five-year estimates. They describe different populations and do not determine take-home pay, employment prospects or individual rent. ACS gross rent includes contract rent plus estimated utility and fuel costs.
How pay for Marketing Managers varies across metros
Across the 74 curated metros with a reported median, the nominal annual median for Marketing Managers runs from $105,050 in Little Rock to $231,370 in San Jose, a 2.20× difference. After dividing each median by its metro’s BEA price parity, the range is $105,862 in Las Vegas to $209,531 in San Jose, a 1.98× difference. The middle value across these metros is $145,080 nominal and $149,663 adjusted.
The price adjustment changes the order. Out of 74 metros, Greensboro moves from 33rd on nominal pay to 15th on adjusted pay while Baltimore moves from 40th to 63rd. These ranks compare published medians only, not openings or offers.
Beyond the median: published wage percentiles
The following six metros lead this curated set on the price-adjusted median measure. The five annual wage statistics are the original BLS estimates; they have not been price-adjusted. They illustrate the estimated wage distribution for the same occupation and geographic unit.
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| Metropolitan area | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| San Jose, CA | $143,670 | $184,390 | $231,370 | $318,910 | $350,150 |
| Boston, MA–NH | $131,130 | $169,070 | $213,910 | $269,300 | $312,910 |
| Worcester, MA | $99,620 | $151,060 | $199,280 | $227,330 | $284,350 |
| San Francisco, CA | $133,990 | $174,750 | $220,480 | $309,110 | $333,430 |
| Durham, NC | $106,960 | $136,630 | $175,160 | $226,390 | $288,350 |
| Richmond, VA | $103,000 | $132,730 | $174,130 | $214,930 | $272,460 |
Percentiles describe a distribution, not an individual’s pay; suppressed values are marked Unavailable.
National career outlook and entry requirements
The BLS projects national employment for Marketing managers from 2025 to 2035. These occupational projections are national; they do not forecast openings in any particular metro area.
Among the 80 occupations curated on this site, projected 2025–2035 growth of +6.9% ranks 27th (the middle value is +5.0%), and about 34,000 projected annual openings rank 42nd. This compares only the occupations on this site and does not predict hiring in any one metro.
The BLS lists 5 years or more of related work experience as typical for entry. It lists no typical on-the-job training. National employment base: 421,600 workers in 2025; projected 450,800 in 2035.
Openings are projected national totals, including replacements, not job ads or local vacancies. Education and training categories are typical patterns; licensing varies by role. BLS 2025–2035 Occupational Projections, Table 1.2. Read the BLS Occupational Outlook Handbook profile.
What to check for this occupation before moving
How roles can differ: Marketing management can emphasize demand generation, product marketing, brand strategy or team leadership. Employer size and the size of the managed budget can materially change the role without changing its general occupation label.
Questions to ask about a real offer: Clarify decision-making authority, team size, bonus targets and whether success is measured by revenue, pipeline or brand goals. Compare total compensation, not just published annual medians.
This is editorial guidance, not a claim that every employer or state follows these practices; verify terms with the employer and relevant authorities.
What this occupation median does—and does not—tell you
BLS OEWS wages are employer-reported estimates for wage-and-salary jobs, so self-employment income is not included. Annual figures assume a 2,080-hour year. Wages include commissions and tips but exclude overtime, shift differentials, nonproduction bonuses and benefits. A median is neither a new-hire salary nor a vacancy count.
Regional price parities compare overall price levels with the U.S. average; housing data come from a different survey and are not subtracted again from the wage. Missing wages and suppressed percentiles stay unavailable. See the methodology for details.
Salary for Marketing Managers in Dallas, TX
Dallas is shown as a worked example (one of the larger metros on this site); it is not a recommendation, and the table above lists every metro with a reported median. Of 74 metros, it ranks 28th on nominal median and 35th on price-adjusted median.
For the Dallas-Fort Worth-Arlington, TX metro, the May 2025 BLS annual occupational median is $155,460. The published 25th-to-75th-percentile wage interval is $110,040 to $207,790. The price-adjusted median of $150,800 applies the BEA 2024 all-items index of 103.1 (U.S. = 100). It does not reflect an employer offer, taxes or your individual household costs.
The ACS metro-wide gross-rent median is $1,614 per month; with an ACS margin of error of ±$6. Gross rent includes estimated utilities and covers renters generally, not workers in this occupation. For a data-driven contrast, Buffalo has a published BLS median of $144,390 and adjusted median of $150,651. This comparison metro has the closest observed adjusted median in our curated set. This does not establish similar rents or local job conditions. Compare Dallas with Buffalo in the interactive tool, or review the Dallas metro profile for income, housing uncertainty and commute context.
Before relying on a quoted salary, confirm that the job matches this BLS occupation and that pay period, hours and benefits are comparable.