At a glance
Median pay for Market Research Analysts and Marketing Specialists runs from $59,540 in Tucson to $141,960 in San Jose across 75 curated metros; the middle value is $74,620.
After the BEA 2024 price adjustment, the top three are San Jose ($128,560), San Francisco ($106,606), Durham ($95,427).
These are workforce estimates from published medians, not job offers or expected hiring pay.
Sources: BLS wages (May 2025) · BEA price parity (2024) · Census ACS (2020–2024) · metro areas, not city limits · How we calculate
Market Research Analysts and Marketing Specialists salary comparison
Marketing analyst pay depends on industry, analytical skills and whether the role sits on a client or in-house team. A metro median combines research, analytics and marketing roles. 75 of 75 curated metros have a reported occupation median. The table is sorted by the site-calculated adjusted metric, not by predicted hiring demand.
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| Metropolitan area | Median annual wage | Adjusted median* | Median gross rent / month |
|---|---|---|---|
| San Jose, CA | $141,960 | $128,560 | $2,840 |
| San Francisco, CA | $123,250 | $106,606 | $2,474 |
| Durham, NC | $93,110 | $95,427 | $1,466 |
| Boston, MA–NH | $102,390 | $94,573 | $2,023 |
| Denver, CO | $99,040 | $93,627 | $1,874 |
| Minneapolis, MN–WI | $97,910 | $93,406 | $1,440 |
| Seattle, WA | $102,170 | $91,935 | $2,000 |
| New York, NY–NJ | $100,520 | $89,301 | $1,830 |
| Worcester, MA | $90,300 | $88,078 | $1,426 |
| Charlotte, NC–SC | $82,930 | $85,189 | $1,473 |
| Des Moines, IA | $76,580 | $83,511 | $1,150 |
| Richmond, VA | $81,660 | $83,447 | $1,447 |
| Providence, RI–MA | $83,960 | $82,497 | $1,307 |
| Austin, TX | $80,460 | $82,047 | $1,726 |
| Portland, OR–WA | $85,350 | $80,961 | $1,724 |
| Columbus, OH | $77,010 | $80,665 | $1,274 |
| Raleigh, NC | $78,980 | $80,463 | $1,573 |
| Nashville, TN | $77,240 | $80,176 | $1,528 |
| Washington, DC–VA–MD–WV | $87,160 | $80,048 | $2,027 |
| Greensboro, NC | $74,060 | $79,750 | $1,093 |
Show all 75 metros with a reported median
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| Metropolitan area | Median annual wage | Adjusted median* | Median gross rent / month |
|---|---|---|---|
| San Jose, CA | $141,960 | $128,560 | $2,840 |
| San Francisco, CA | $123,250 | $106,606 | $2,474 |
| Durham, NC | $93,110 | $95,427 | $1,466 |
| Boston, MA–NH | $102,390 | $94,573 | $2,023 |
| Denver, CO | $99,040 | $93,627 | $1,874 |
| Minneapolis, MN–WI | $97,910 | $93,406 | $1,440 |
| Seattle, WA | $102,170 | $91,935 | $2,000 |
| New York, NY–NJ | $100,520 | $89,301 | $1,830 |
| Worcester, MA | $90,300 | $88,078 | $1,426 |
| Charlotte, NC–SC | $82,930 | $85,189 | $1,473 |
| Des Moines, IA | $76,580 | $83,511 | $1,150 |
| Richmond, VA | $81,660 | $83,447 | $1,447 |
| Providence, RI–MA | $83,960 | $82,497 | $1,307 |
| Austin, TX | $80,460 | $82,047 | $1,726 |
| Portland, OR–WA | $85,350 | $80,961 | $1,724 |
| Columbus, OH | $77,010 | $80,665 | $1,274 |
| Raleigh, NC | $78,980 | $80,463 | $1,573 |
| Nashville, TN | $77,240 | $80,176 | $1,528 |
| Washington, DC–VA–MD–WV | $87,160 | $80,048 | $2,027 |
| Greensboro, NC | $74,060 | $79,750 | $1,093 |
| Rochester, NY | $77,170 | $79,528 | $1,143 |
| Cincinnati, OH–KY–IN | $75,750 | $79,427 | $1,105 |
| Buffalo, NY | $75,990 | $79,285 | $1,057 |
| Atlanta, GA | $79,030 | $78,984 | $1,672 |
| Kansas City, MO–KS | $72,580 | $78,428 | $1,249 |
| St. Louis, MO–IL | $74,130 | $77,959 | $1,113 |
| Memphis, TN–MS–AR | $71,600 | $77,675 | $1,220 |
| Chicago, IL–IN | $80,400 | $77,610 | $1,430 |
| Philadelphia, PA–NJ–DE–MD | $79,420 | $77,442 | $1,480 |
| Jacksonville, FL | $76,740 | $77,138 | $1,513 |
| Greenville, SC | $71,910 | $77,107 | $1,150 |
| Detroit, MI | $77,100 | $76,871 | $1,207 |
| Albany, NY | $76,140 | $76,472 | $1,280 |
| Milwaukee, WI | $73,880 | $76,214 | $1,139 |
| Hartford, CT | $78,220 | $76,129 | $1,416 |
| Cleveland, OH | $71,350 | $75,966 | $1,050 |
| Bridgeport, CT | $81,030 | $75,825 | $1,875 |
| Tampa, FL | $75,210 | $74,547 | $1,628 |
| Las Vegas, NV | $74,670 | $74,510 | $1,626 |
| Sacramento, CA | $78,630 | $73,713 | $1,819 |
| Columbia, SC | $68,600 | $73,242 | $1,193 |
| Los Angeles, CA | $82,990 | $73,076 | $2,063 |
| Dallas, TX | $75,240 | $72,985 | $1,614 |
| Phoenix, AZ | $74,590 | $72,196 | $1,702 |
| Orlando, FL | $72,860 | $71,841 | $1,760 |
| North Port, FL | $73,260 | $71,531 | $1,747 |
| Baltimore, MD | $74,620 | $71,416 | $1,611 |
| Virginia Beach, VA–NC | $69,560 | $71,022 | $1,478 |
| San Diego, CA | $79,440 | $71,000 | $2,246 |
| New Orleans, LA | $65,590 | $70,834 | $1,217 |
| Tulsa, OK | $63,130 | $70,762 | $1,078 |
| Little Rock, AR | $62,790 | $70,263 | $1,055 |
| Madison, WI | $67,990 | $69,886 | $1,354 |
| Oklahoma City, OK | $63,160 | $69,861 | $1,124 |
| San Antonio, TX | $65,950 | $69,629 | $1,363 |
| Miami, FL | $78,990 | $69,195 | $1,869 |
| Dayton, OH | $64,100 | $69,152 | $1,039 |
| Houston, TX | $67,370 | $68,306 | $1,430 |
| Indianapolis, IN | $65,200 | $68,132 | $1,191 |
| Louisville, KY–IN | $63,280 | $67,989 | $1,116 |
| Knoxville, TN | $62,890 | $67,939 | $1,145 |
| Grand Rapids, MI | $64,880 | $67,904 | $1,202 |
| Birmingham, AL | $62,190 | $67,860 | $1,172 |
| Allentown, PA–NJ | $67,740 | $67,762 | $1,365 |
| Omaha, NE–IA | $62,280 | $67,761 | $1,192 |
| Pittsburgh, PA | $63,190 | $66,747 | $1,053 |
| Baton Rouge, LA | $59,680 | $65,741 | $1,135 |
| Riverside, CA | $69,840 | $65,613 | $1,846 |
| Charleston, SC | $65,650 | $65,024 | $1,605 |
| Albuquerque, NM | $62,040 | $64,932 | $1,156 |
| Salt Lake City, UT | $64,670 | $64,113 | $1,583 |
| Boise City, ID | $62,380 | $63,400 | $1,487 |
| Fresno, CA | $62,880 | $61,552 | $1,392 |
| Tucson, AZ | $59,540 | $61,447 | $1,212 |
| Urban Honolulu, HI | $62,990 | $56,768 | $2,083 |
The table shows the 20 highest adjusted medians; the full list of 75 metros is expandable above. The price-adjusted wage equals the BLS May 2025 annual occupational median × 100 ÷ the BEA 2024 all-items regional price parity. Census rent, household income and commuting figures are ACS 2020–2024 five-year estimates. They describe different populations and do not determine take-home pay, employment prospects or individual rent. ACS gross rent includes contract rent plus estimated utility and fuel costs.
How pay for Market Research Analysts and Marketing Specialists varies across metros
Across the 75 curated metros with a reported median, the nominal annual median for Market Research Analysts and Marketing Specialists runs from $59,540 in Tucson to $141,960 in San Jose, a 2.38× difference. After dividing each median by its metro’s BEA price parity, the range is $56,768 in Urban Honolulu to $128,560 in San Jose, a 2.26× difference. The middle value across these metros is $74,620 nominal and $74,547 adjusted.
The price adjustment changes the order. Out of 75 metros, Greensboro moves from 41st on nominal pay to 20th on adjusted pay while Miami moves from 22nd to 56th. These ranks compare published medians only, not openings or offers.
Beyond the median: published wage percentiles
The following six metros lead this curated set on the price-adjusted median measure. The five annual wage statistics are the original BLS estimates; they have not been price-adjusted. They illustrate the estimated wage distribution for the same occupation and geographic unit.
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| Metropolitan area | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| San Jose, CA | $66,660 | $97,510 | $141,960 | $212,330 | $251,750 |
| San Francisco, CA | $60,680 | $82,510 | $123,250 | $170,560 | $211,140 |
| Durham, NC | $50,080 | $62,400 | $93,110 | $138,530 | $178,870 |
| Boston, MA–NH | $59,730 | $78,060 | $102,390 | $134,140 | $167,440 |
| Denver, CO | $51,980 | $70,310 | $99,040 | $129,570 | $167,560 |
| Minneapolis, MN–WI | $52,840 | $69,700 | $97,910 | $128,360 | $154,870 |
Percentiles describe a distribution, not an individual’s pay; suppressed values are marked Unavailable.
National career outlook and entry requirements
The BLS projects national employment for Market research analysts and marketing specialists from 2025 to 2035. These occupational projections are national; they do not forecast openings in any particular metro area.
Among the 80 occupations curated on this site, projected 2025–2035 growth of +7.0% ranks 26th (the middle value is +5.0%), and about 82,000 projected annual openings rank 20th. This compares only the occupations on this site and does not predict hiring in any one metro.
The BLS lists no related work experience as typically required for entry. It lists no typical on-the-job training. National employment base: 952,700 workers in 2025; projected 1,019,000 in 2035.
Openings are projected national totals, including replacements, not job ads or local vacancies. Education and training categories are typical patterns; licensing varies by role. BLS 2025–2035 Occupational Projections, Table 1.2. Read the BLS Occupational Outlook Handbook profile.
What to check for this occupation before moving
How roles can differ: Market research and marketing-specialist positions span customer research, marketing analytics and campaign performance. Work may emphasize survey research or digital measurement, with different tools and reporting expectations.
Questions to ask about a real offer: Compare the research methods or platforms required, level of independence, portfolio expectations and bonus rules. A metro median is useful context but does not price each specialty separately.
This is editorial guidance, not a claim that every employer or state follows these practices; verify terms with the employer and relevant authorities.
What this occupation median does—and does not—tell you
BLS OEWS wages are employer-reported estimates for wage-and-salary jobs, so self-employment income is not included. Annual figures assume a 2,080-hour year. Wages include commissions and tips but exclude overtime, shift differentials, nonproduction bonuses and benefits. A median is neither a new-hire salary nor a vacancy count.
Regional price parities compare overall price levels with the U.S. average; housing data come from a different survey and are not subtracted again from the wage. Missing wages and suppressed percentiles stay unavailable. See the methodology for details.
Salary for Market Research Analysts and Marketing Specialists in Philadelphia, PA–NJ–DE–MD
Philadelphia is shown as a worked example (one of the larger metros on this site); it is not a recommendation, and the table above lists every metro with a reported median. Of 75 metros, it ranks 20th on nominal median and 29th on price-adjusted median.
For the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro, the May 2025 BLS annual occupational median is $79,420. The published 25th-to-75th-percentile wage interval is $61,260 to $109,350. The price-adjusted median of $77,442 applies the BEA 2024 all-items index of 102.6 (U.S. = 100). It does not reflect an employer offer, taxes or your individual household costs.
The ACS metro-wide gross-rent median is $1,480 per month; with an ACS margin of error of ±$8. Gross rent includes estimated utilities and covers renters generally, not workers in this occupation. For a data-driven contrast, Chicago has a published BLS median of $80,400 and adjusted median of $77,610. This comparison metro has the closest observed adjusted median in our curated set. This does not establish similar rents or local job conditions. Compare Philadelphia with Chicago in the interactive tool, or review the Philadelphia metro profile for income, housing uncertainty and commute context.
Before relying on a quoted salary, confirm that the job matches this BLS occupation and that pay period, hours and benefits are comparable.